Quebec Writers' Federation Workshops

Fall Session 2010

This eight-week workshop will focus on some of the basic writing tools and approaches necessary in a corporate public relations environment. How do you write a credible press release? How do you successfully pitch stories to media? Can you write a speech for an executive? How does a trade press article differ from a traditional press article? How do you write internal communications collateral to engage employees in your company's current and future direction? How do you create pride of ownership and build credibility through your internal communications activities? How do you get the right tone for blog writing? This seminar will function as a true workshop: the first half of each weekly two-hour session will explore approaches and techniques while the second half will give participants the opportunity to create the different tools with the workshop leader's guidance and feedback. There will be weekly readings from both online sources and relevant textbooks, provided by the workshop leader.

Week 1:

Writing a Press Release: Format, Content, Approach

Week 2:

Pitching Stories to Media: How to Get Successful Pick-Up

Week 3:

What is Trade Press?: How Do You Write For It? Why Is Trade Press Important To Corporate Communications?

Week 4:

Speeches: How Do You Write In Someone Else's Voice? Style, Tone: Getting Inside Your Executive's Head

Week 5:

Corporate Profiles: How Do You Present Your People?

Week 6:

Internal Communications: Print vs. Online Articles: Getting the Tone Just Right

Week7:

Writing for the Web: Website and Blog Writing. Wrap-Up

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